Sets Industry Standard with Unique Platinum Credit Card Program

MIAMI (January 24, 2005) — Carnival Cruise Lines has partnered with Sea Miles and Juniper Bank to launch the Carnivalsm Sea Miles® Platinum MasterCard®.

This credit card program, available to consumers across the U.S., is unique in that it allows cruise enthusiasts to earn points called SeaMilessm that can be redeemed toward cruises aboard Carnival or any other cruise line, as well as select air travel and vacations at quality resorts. Cardholders earn one Sea Mile for every dollar they spend on everyday purchases. Cruises and other vacations can be redeemed for as few as 20,000 SeaMiles.

And, unlike other cruise credit card loyalty programs, cardholders earn double SeaMiles when purchasing a Carnival cruise or for any purchases charged to their Sail & Sign shipboard account during their "Fun Ship" voyage.

"Carnival is delighted to team up with Juniper Bank and Sea Miles on the new Carnival Sea Miles Platinum MasterCard, which is designed specifically for cruise enthusiasts," said Bob Dickinson, Carnival president and CEO. "Although there are many reward programs out there, only the Carnival Sea Miles Platinum MasterCard offers cardmembers an opportunity to earn points toward cruises on any cruise line as well as other select vacations through everyday purchases and double points when using the card to book a Carnival cruise or make purchases on board," he added.

Carnival Sea Miles Platinum cardmembers also enjoy a low introductory APR for six months on balance transfers, as well as 5,000 bonus SeaMiles for first use and no annual fee. Additional benefits include 100% fraud protection, emergency cash, travel accident insurance, and emergency card replacement. To apply for a Carnival Sea Miles Platinum MasterCard, call 1-866-255-1351 or visit or

Carnival is the largest and most popular cruise line in the world, with 20 .Fun Ships. operating voyages from three to 16 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England and Europe. The company currently has two new 110,000-ton SuperLiners — Carnival Liberty and Carnival Freedom — with an estimated value of $1 billion scheduled for delivery between now and spring 2007. Additional information is available by contacting any travel agent, calling 1-800-CARNIVAL or visiting

Juniper, a member of the Barclays Group, is a leading U.S. credit card issuer. Founded in 2000, Juniper is recognized as one of North America.s fastest growing credit card issuers. Juniper issues cards for some of the most successful organizations in the US including AirTran Airways, Best Western, Caesars Entertainment, Frontier Airlines, Midwest Airlines, National Park Foundation, Orbitz, Sinclair Oil and Gulf Petroleum among others. For more information about Juniper and its products and services visit

Sea Miles is a revolutionary concept that rewards cruisers for their loyalty. The program takes the concept of consumer loyalty to a new level by granting cardmembers maximum award flexibility and easy-to-attain rewards. The company was founded in 1999 by Hossam Antar. With his extensive knowledge of the travel industry and specifically the cruise industry, Antar identified a void in the cruise loyalty arena and created this unique program offering cruise rewards on any cruise line, any time. Carnival Sea Miles cardmembers can redeem points for free air travel and quality land resort stays.


Carnival Cruise Lines
Tim Gallagher or Jennifer de la Cruz
305/599-2600, ext. 16000

Juniper Bank
Diane Schreiber (SparkPR)

Sea Miles
Ann Garfield

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