From the Sundance Film Festival to the Broadcast Booth at the NASCAR NEXTEL Series Finale, the New DIRECTV Rewards Visa Card Gives DIRECTV Customers Access to Once in a Lifetime Experiences

EL SEGUNDO, CA and WILMINGTON, DE (September 20, 2007) — DIRECTV, Inc. (NYSE: DTV) and Barclays (NYSE:BCS) will begin making dreams come true with the launch of the new DIRECTV™ Rewards® Visa Card. This no-fee credit card enables cardholders to accumulate points that can be redeemed for once in a lifetime reward experiences that cater to virtually everyone - world travelers, fashionistas, sports fans, gamers, and film and music lovers. DIRECTV customers can apply for the DIRECTV Rewards Visa Card offered by Barclays Bank Delaware at or by calling 1-877-388-4321.

DIRECTV is leveraging wide-ranging relationships with its programmers and partners to bring customers unique entertainment and sports rewards at unheard of low point redemptions. Beginning today, DIRECTV Rewards Visa Card members can earn one point for every dollar spent giving them access to:

  • Once In A Lifetime Experiences:
    • An all-inclusive trip for two to the Sundance Film Festival (40,000 points)
    • Lunch at the Playboy Mansion and tour of the grounds (40,000 points)
    • Backstage tour of The Tyra Banks Show (6,000 points)
    • Trackside passes and tour of the DIRECTV Broadcast Booth at the NASCAR NEXTEL™ Series Finale (5,000 points)
  • Merchandise and memorabilia ranging from Bravo's Project Runway Gift Pack to the Ultimate Gaming Pack from Spike TV
  • Hundreds of other reward options are available, including DIRECTV programming and hardware, merchandise and memorabilia, starting at just 2,000 points.

In addition, approved card members can earn 1,000 bonus points when they enroll in Auto Bill Pay with their DIRECTV Rewards Visa for their monthly DIRECTV service charges.* The card offers a low introductory APR on all balance transfers for six months.

"DIRECTV is continuously looking at new and different ways to interact with and reward our customers in addition to delivering the best television viewing experience," said Brad Bentley, vice president, Marketing and Direct Sales, DIRECTV, Inc. "The DIRECTV Rewards Visa card gives our most loyal customers a chance to immerse themselves in unique entertainment experiences that will make them the envy of friends and family."

"We worked closely with DIRECTV to customize a card program that would build stronger customer relationships and give DIRECTV another great way of deepening its relationship with its subscribers," said Lloyd M. Wirshba, CEO of Barclays U.S. credit card business. "The DIRECTV Rewards Visa turns everyday purchases into extraordinary rewards that offer exciting and once-in-a-lifetime experiences."

* Customers will earn 1,000 bonus points if approved for the credit card and if they enroll in the recurring payment program for DIRECTV service charges at the time of application. These bonus points will appear on the first statement after an initial purchase or balance transfer is made. Customers should continue to pay their DIRECTV bill until they receive the Visa card and recurring billing is set up.


DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16.3 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS®. DIRECTV (NYSE: DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan™, US OPEN Interactive and YES Network Interactive, and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit

About Barclays PLC

Barclays PLC is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services. It is one of the largest financial services companies in the world by market capitalization. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs over 127,000 people. Barclays moves, lends, invests and protects money for over 25 million customers and clients worldwide. For further information about Barclays, please visit our website

Headquartered in Wilmington, DE, Barclays U.S. credit card business has more than 50 partnerships with some of the country's most successful travel, entertainment, retail and financial institutions including US Airways, Barnes & Noble, Best Western, BJ's Wholesale Club, Travelocity and Carnival Cruise Lines. The company employs more than 1,400 associates in Wilmington and Colorado Springs, CO, and was named a Top Employer in Delaware in 2007. For more information please visit


Robert Mercer
(310) 964-4683

Tim Turpin
Sparkpr for Barclays
415-962-8200 x254

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